Was there a football game?

I watch the Superbowl for the commercials, the halftime show and the snacks–let’s face it-I just don’t get the sport! As usual, there were good commercials, bad commercials and meh commercials. I know every blogger out there has analyzed and dissected and linked to just about every ad so I won’t rehash it all here. I’ll simply note that the best ad of the night-the only one that evoked true emotion-which I believe is the sign of advertising perfection, was the Google, Parisian Love ad. Hands down. Simple, to the point, told a story, displayed the product, memorable. For those of you who somehow missed it, Enjoy!


Beyond this-I laughed a few times and enjoyed Betty White Snickers, Dodge Charger, The Doritos ones (they were “edgy” come on) and the Megan Fox Motorola Ad. I definitely noticed a not so subtle theme of threatened masculinity and wonder if men are really that insecure? I’d like to think not…


What was YOUR favorite ad?
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Makes you think…

Today was an emotional and strange day in the world of celebrity and news. We lost not one but two legends. One was tragic yet somewhat expected and one was seemingly out of the blue, although many people said they weren’t surprised by it.

The craziest thing about the deaths of Farrah Fawcett, Michael Jackson and even Ed McMahon a few days ago is that I found out about all three of them through twitter. Not once when the stories were unfolding did I turn on the radio or the TV, and for the most part I didn’t even visit any major news sites. I literally followed the entire thing on twitter, noting who got the stories first and who was most accurate. Breaking News On (@breakingnewson) seemed pretty quick with updates and the celebrity bloggers and other celeb enthusiasts were quick with Retweets, updates and opinions. It was a true testament to the changing times that I essentially needed nothing more than my phone and twitter app to be completed up to date on Michael Jackson’s death. I saw a quick tweet at the end of my work date that mentioned him being taken to the ER but didn’t pay much attention to it in the midst of the Farrah mourning. Then, on my hour train ride, I settled in and checked my twitter stream, only to find out that history was being made. I teared up a few times from a combination of the obvious sadness of the death of an undisputed music legend, and also a bit from the impact of just getting all this info and reading all these people’s heartfelt messages all while sitting silently on the LIRR. At one point as I was deep in twitterland, I considered announcing MJ’s passing to my train car, or striking up a convo with the sleeping businessman next to me, but decided that would be too odd. It just felt so weird to be finding out such dramatic news while the people around me seemed to be clueless (at least those not on their phones). I also found it fascinating that TMZ legitimately broke the story first, followed by other celeb bloggers and less credible sources, and further more, they were totally on point. Next came the LA Times and finally after a few others came CNN. A lot has changed from the days of tuning into CNN because it was the ONLY source of 24 hour news around…

I just wanted to write something today to honor the deaths of three people who were legends in their own way. Putting all personal stuff aside (personal stuff which everyone has in one way or another) Michael Jackson was one of the greatest entertainers our generation has ever seen. Ed McMahon was a household name that everyone loved. Farrah Fawcett was the embodiment of sexy and in her final days became an inspiration to us all with her brave battle. Although I never met any of these people and do feel that sometimes it’s crazy the way the public obsesses about celebs that they know nothing about personally, I think that these three people clearly impacted the world, and for that, they deserve our blessings. My thoughts and prayers are with their loved ones tonight.

On a completely unrelated note, I am off to Fire Island again this weekend, and plan on writing an epic post (or maybe event multiple posts) on my experiences there so far. I know, I’m a slacker!

Crazy week!

You know how they say, when it rains, it pours? While it is, quite literally, pouring out right now. As I sit in Subtle Tea, the place that has been my home away from home for the past 4 months that I have been “offficeless,” I can look back on the last 5 days and appreciate all the things that have happened. For one, I was lucky enough to be covering Internet Week for Pepsico and have been basking in the glory of being involved in all the excitement of the week, whether its been the seminars, the parties or just the tweets, its been fun to be a part of it. Check out all my posts so far, here, and keep checking back for more details here on my blog!

The second bit of excitement of the week is that I have officially accepted an offer for a full-time job starting very soon. Expect the juicy details soon…but I am very excited about this new opportunity and can’t wait to continue my professional adventures at a new place.

So, on this rainy Friday, I am looking forward to my future and saying goodbye to Subtle Tea (at least Monday-Friday…). I’ll miss you yummy Chai Lattes!

Good Stuff

Just a quick post to plug myself and a great event happening now in NYC. Internet Week 2009 is here and I was lucky enough to be chosen along with 8 other people as a social communicator for Pepsico. I will be blogging, photographing, video taping, tweeting and friendfeeding (not sure if that’s a word!) for the next week about all the exciting things going on.

Check out Pepsico’s website for great coverage of the event.

Engage the Geeks, Conquer the World!

Last night, in my opinion, was one small step for Late Night TV, one giant step for Social Media!

Lately, more and more buzz has been seeping into the mainstream world about Twitter. My friends and family have asked about it, people have brought it up to me at bars or in casual conversation and many talk shows and news shows, outside the tech and internet genre, have begun talking about it and using it. Last night Kevin Rose and Alex Albrecht of Diggnation were guests on Late Night with Jimmy Fallon and they introduced a whole new audience to Twitter and Digg. They conducted an experiment where they attempted to make an audience member (Bryan Brinkman) who was new to Twitter, more popular than Barack Obama (on Twitter at least). Last I checked this morning he has more than 23K followers from 7 the previous day. For those who still don’t get it, that means he can now communicate instantaneously with 23k people from all over the world and engage in an ongoing conversation with these people.

In my opinion, Mr. Fallon has the right idea by choosing to gear his show towards the techies of the world. Twitter’s active users have grown 900% in the past year. Digg.com gets more than 35 million hits a month. It’s no secret that the brilliant minds and key influencers of the world are spending their time on these sites. I’ve always been a huge fan of Jimmy Fallon since his days on SNL, but now, thanks to his Twittering and his new tech-focused show, I am joined by millions of other tech-savvy, innovative individuals. I was lucky enough to attend a taping last week and had a great time. The Roots are quite possibly the best house band any show has ever had, and Jimmy’s awkward charm is even funnier in person.

Since Jimmy has begun tweeting I have heard Twitter being mentioned more and more on TV. Just in the past day, Ellen DeGeneres has joined Twitter and already has almost 70K followers. Jay Leno mentioned it on his show last night as well and this morning, Martha Stewart was at it again trying to become “twitter-famous.” She has been on Twitter for about a week, has almost 100k followers and I have to give her credit for trying to turn her typically less than tech-expert audience into loyal Twitters. This morning she asked for a show of hands as to who Twittered and about 5 people raised their hand. She did her best to explain it and probably contributed to more than a few first-time users jumping on the bandwagon.

In my opinion, Facebook has already become pretty mainstream and even the technically challenged folks are more willing to join it than Twitter. CEO Mark Zuckerberg has been on Good Morning America and other talk shows recently and will be on Oprah this Friday. Even my Dad is joining the Facebook cult!

But at least among the people I know, folks seem more hesistant to start Twittering, and don’t seem to fully understand how it can benefit them. If you’re still skeptical …just ask Bryan Brinkman!

Twitter this!

I originally wrote this article for my company blog

Since I started using Twitter almost a year ago, I have seen lots of new and creative ways to use it. I have seen companies branding themselves, media seeking sources, strangers with similar interests planning “tweet-ups” and even seen breaking news like earthquakes and terrorist attacks being reported live via this ingenious networking tool. But one thing that was a first to me, was reading “tweets” (what Twitter calls the short messages people post) about a couple getting engaged on Twitter!

After further investigation and immediately adding both parties to my followers, I found out that @Grobertson (Grant Roberston of Download Squad) did indeed ask @film_girl (Christina Warren) to marry him via a twitter post. She was attending the MacWorld convention and he just couldn’t wait to ask her. The tweet read this: “@film_girl i just can’t wait one minute longer to ask you this. Will you marry me? i want to share the rest of our lives together.”

She said yes (obviously) and the rest is history. Although this allegedly wasn’t the first proposal on Twitter, it was the most publicized one by far. The story was “retweeted” (or reposted by different users) and was also written up by dozens of bloggers, tagged on the social bookmarking site Digg and even written up here by the Examiners marriage columnist.

The reactions by the blogging community was mixed. Some thought it was romantic, some cheesy, some just plain geeky. Have we become so dependent on internet communication that the notion of getting down on one knee will soon be a thing of the past, or was this just a creative way for two techies to get engaged in a non-traditional way? Personally, I think it’s kind of cute and after reading up on them both it seems like it suits who they are. What do YOU think?

The big 5-0!

No I’m not 50, but this is my 50th post according to my blog dashboard. It was almost exactly a year ago that I wrote my first blog post ever. So if you break it down, I have averaged about a post per week. Not bad, but this year I hope to write a lot more than that, and I also hope to contribute a lot more insightful, useful tidbits and share a lot more of the life and times of Allie Zog 🙂

In the past year I think I have learned a lot about the world of blogging and social networking. By know means would I dare to call myself an “expert,” “guru,” “maven” or any other cliche, I have read the many Twitter posts poking fun at self-proclaimed experts and I know better, but I definitely would say that my knowledge has advanced from beginner to at least intermediate, if not advanced…

Shortly after getting into the blogging craze, my boss and I attended The Ragan Communications Social Media Conference in Vegas and I was officially transformed from semi-geek to full on internet addict. The conference is coming up again this year and I would LOVE to go and further sharpen my skills but as you all know “in these economic times” budgets are a little tighter and educational trips to Vegas are a little harder to swing. I am accepting donations if anyone wants to sponsor me!

Are there other comparable conferences out there? Any offering discounts this year? Let me know!